Special: SXSW 2011 — Notes Part 1
Greetings!
I decided to fly to and attend South By Southwest (SXSW) in Austin, TX, very last minute this year, and as soon as I landed I begged Ben to allow me an opportunity to recollect every moment I could via Semantink. Thank you, Ben.
Below is a roundup of my first few days at SXSW, the rest is yet to come as I fly out of here on Friday.
The first thing you notice when you step inside the Austin Convention Center during SXSW is that you’ve stepped inside the Convention Center. There are no annoying staff members or volunteers standing outside telling you which door you must walk in, please expose your badge, no outside food or drink, etc. This is a noticeable difference to Wondercon and San Diego Comic-Con, among other comic or pop-culture related conventions.
The staff and volunteers (2,000 in number) are friendly and actually helpful, welcoming and warm. They will go out of their way to make the experience positive for you, as long as your intentions remain in similar upbeat spirit. Case in point, Sunday I was hungry for a healthy snack, but the line at the fourth-floor Starbucks stand was incredibly long, even by convention standards. I snarked about it, and a woman beside me told me that there was a snack bar in one of the exhibit halls. I ventured over, the doors were open, and low-and-behold there was indeed a snack stand with NO ONE in line WITHIN the doors of the hall. For a moment, a volunteer halted me, said I needed an Interactive Badge to enter. I spouted reasonably about my plight of hunger, the emptiness of the hall, etc. He looked side to side, and, conspiratorially, agreed to let me pass for the moment — “but hide your badge.”
I enjoyed my snack with ease.
The Festival contains three components: Film, Interactive, and Music. Film and Interactive began on Friday, March 11, while the main axis of the Music portion begins later the following week. There are certain badges that get you access to all three areas, certain others that get you into the parties and whatnot, and still more layers beyond (press, filmmaker, etc.). I purchased a Film badge at the end of January, a plane ticket the next day, and found some very generous friends-of-a-friend to house me for the week.
The first thing you notice when you step out of the airport in Austin is the blue sky, the second thing is the undying sunlight. Not a bad escape from the consistent weather of San Diego. Riding in the cab from the airport to downtown was a quick trip, and at times I stared out the window and the theme to Friday Night Lights played through my head in a continuous loop.
Night One introduced me to the night life on the outskirts of downtown. Highlights included cheap pints at Clive Bar followed by a few riveting rounds of IPAs and Connect Four over at Icenhauer’s. Locals of the Rainey District appreciate the barely-a-mile distance from the heart of downtown, and can walk home on the safe sidestreets where one can find homemade tacos or sausage sandwiches at the end of local residents’ driveways during festivals such as SXSW.
Registration was a breeze, a simple system set up in advance as you register and submit your photo online. You walk up with a green card filled out, hand it to the folks at the window, and wait for your name to be shouted along with the rest of the festival-goers.
Friday had a minimal amount of events, activities, and crowds. Most of my day was spent exploring Austin in the area surrounding the Convention Center. The Macallan Lounge opened up at 2 and I enjoyed a dram of the Macallan 12, washed down with a Sobe beverage at the next tent over. I sat on eht grass in Brush Park and watched filmmakers and promoters tape and stick posters to the pillars at the Convention Center and light posts on the sidewalks — everything wrapped in plastic to make removal of said promo items a quick unraveling at the end of the whole affair.
6th street (a portion of which known locally as “Dirty Sixth”) is a mess of drunken antics, and driving through this street is shut off around 7 PM each night, a smart thing when you consider drunk pedestrians and likely drunk drivers would make a terrible combination.
Buffalo Billiards held the opening night party for Film. It’s a gigantic game-filled bar with two floors and a balcony overlooking 6th street for the smokers, real saloon style. The food was free, as were the well-drinks, so good times came fast and easy for most folks.
There’s a joint called Cafe Crepes where I held my own private breakfast almost every morning, and the Fedex Food truck provided free lunches all weekend.
For as broad as SXSW has become, reaching across multiple platforms and pleasing several different groups of interested people at the same time, logistics aren’t as much of a nightmare as one might think. The volunteers are generally intelligent enough to do more than simply point you in a direction, and the varying locations and theaters make for simple movie lines — though I think there might be one to many. Each screen has the following lines: Film Badges, Film Passes, Advance Tickets, SXXPress Pass. Seems pretty minor, except that there are sometimes three screens in one area, or perhaps even in the Vimeo Theatre within the Convention Center, leading to a very crowded hallway with an inevitably angry crowd of a few people who won’t make it inside. The line for the Paramount Theatre (which seats 1200) wrapped around a city block’s worth of buildings AND crossed Congress St. If you were across the street, first position, you were probably number 500 in line. The balcony in this theater is amazingly steep, and the sound gets worse the higher you go, but it’s still worth it once you’re inside.
I’ll give a full review of the movies I saw later this week, but here’s a list so far, along with a few special photos or videos:
Source Code — Great new Sci-Fi Thriller, smarter than the average flick. Highlights of the Q & A included Jake Gyllenhaal stammering when a woman asked about the time travel connection between Donnie Darko and Source Code. He then came around and replied that the idea of parallel universes and multiple little births and deaths every day are philosophical ideas that are intriguing enough to want to make a movie about.
Being Elmo – Touching embrace of the man behind Elmo, inspirational if a bit heavy-handed. Elmo made an appearance at the Q & A and Kevin Clash, the man with his hand inside Elmo, was generous with time and answers to questions, a man with a big heart and clear drive for his passion, which is puppetry.
The PeeWee Herman Show on Broadway — Film of the stage version of his show, mostly funny, nostalgic. Paul Reubens showed up dressed as PeeWee but speaking as Paul, so the contrast with his outfit was a bit odd. He explained where PeeWee’s dance came from (a dirty joke his grandfather would tell where the punchline involved moving one’s thumb from their ass to their mouth). He also refused to divulge the plot of the new Judd Apatow PeeWee movie no matter how much we begged.
Conan O’Brian Can’t Stop — Don’t want to stop watching the relentless, energetic footage. Conan arrived and showed how fast his mind worked when he would spout jokes instead of answers to any questions from the crowed. (Highlight from the movie is when he goes off on Jack MacBrayer’s southern “hick” background.)
13 Assassins — Takashi Miike’s latest takes a bit to speed up, turns into a bloody celebration about the end of the Shogun Era. No Q & A, but the bloodbath that makes up the third act of the film is as intense as a Braveheart battle sequence, with better swordplay.
Paul — Hilarity with geek references aplenty. Simon Pegg and Nick Frost made for an incredibly hilarious Q & A that was even funnier than some of the lamer bits in the film. Kristen Wiig and Jason Bateman really shined in this movie. They redefine how to swear.
All but 13 Assassins had entertaining and thoughtful Q & A’s (Miike had to stay behind in Japan because of the recent quake).
Looking forward to more enjoyment and a fun-filled week, will be reporting to you again soon…
Joe


















