Notes on SXSW 2011 — Part 2
Greetings and thanks for coming back!
So the second half of my SXSW trip in Austin consisted of a few more movie screenings, several nights out around town, and a few strolls through the Trade Show in the convention center.
- Black Joe Lewis and the Honeybears.
The Trade Show is an interesting mix of vendors and folks who are tech-savvy, trying to give away apps that are based on social needs and space needs. A lot of companies like yousendit.com or Seagate, and many related to Cloud Servers. There are tons of music app vendors and then the bigshots like Canon, Sony, and sponsor Monster.com — which set up an interesting program where only SXSW companies and sponsors would post on the SXSW.com website through Monster for the month.
Trade Show at SXSW is a good walkthrough if you’re tech-savvy and planning to start a few of your own apps in the near future, or you’re into local music, but for the film buffs you’ll want to check out the Austin Film Society’s booth or Louisiana or Florida’s booths promoting the tax incentives for shooting in each state.
Speaking of film, here are a few quick write-ups of some other movies I got to see at SXSW:
Another Earth — Winner of the Alfred P. Sloan prize at Sundance this past year, story centers on a tragedy unfolding amidst the discovery of a new planet that is a mirror-world of our own. Indie-Sci-Fi done pretty well, the movie takes almost a half-hour to gain steam, and most of that initial 30 minutes is chock full of melodrama to the umpteenth degree. Also, the music is extremely heavy-handed. Trust the acting, trust the gift of an intriguing backdrop to a complex character study.
Attack the Block — The king of the fest (or at least the screenings I got to see), this is a hilarious alien invasion story from the point of view of a teenage gang in the “bad” part of London. Written and directed by Joe Cornish, produced by Edgar Wright and Nira Park (Shaun of the Dead), the comedy is hilarious and excellent in building unique characters out of a micro-alien invasion story.
Beginners — Ewan MacGregor and Christopher Plummer in director Mike Mills’ highly personal story of a young artist coping with his father’s recent confession of homosexuality. Poignant, skillful in its’ storytelling, and romantic.
Dragonslayer (Ain’t it Cool News 15th Anniversary) — Harry Knowles and Guillermo Del Toro kept the secret good and safe as to what this secret screening would be, right up to the moment GDT announced it live on stage two minutes before the screening started. I have to admit I was skeptical when the blaring 80s music and old print started to flicker across the screen, but the practical effects and very skilled filmmaking techniques of this early-80s sword-and-sorcery classic took over completely in what ended up as a perfectly fun-filled and glorious evening surrounded by movie-lovers of all sorts.
MUSIC
Black Joe Lewis and the Honeybears at the Mohawk. Trust.
After Tuesday, music really takes over the festival. Free shows are bound to pop-up spur of the moment, and Austin is a town known for its’ live music at no cover charge. On 6th street, almost every bar features a live music act every night of the week, many of them playing right next to the entrance so any number of people walking by can overhear or snag a photo of the drummer wailing hard just two feet inside.
I was lucky enough to catch that Chris Cornell was about to play a live acoustic set at the Belmont, sponsored by Nokia, so I strolled there last Saturday night and took a listen, his voice still raspy and encapsulating.
Just yesterday, Thursday 3/17, the Mohawk, a few streets north from the main strip on 6th street, featured an impressive local lineup all day, not really sponsored by any one company but still entertaining nonetheless. After getting news that Black Joe Lewis and the Honeybears were playing a half-hour set, I completed the sweaty, mucky walk up to the Mohawk and sipped Lone Star from a can while BJL wailed funk and soul for a solid 30 minutes. Thus the afternoon was complete.
Thursday was, of course, St. Patrick’s Day, so the remainder of the afternoon and evening was dedicated to knocking back a few beers at a few bars on 6th (The Ranch, for starters…and then other places, the names of which escape me now). Again, for SXSW there were a few more straggling screenings left to be watched, but I had already graduated to just plain fun and excitement with the few locals I’d come to know over the week. It was worth it to kick back and not think or talk about movies alone for a few hours.
Overall, SXSW is an experience to be had, and not trifled with. Grab your badge for one section (Film, Music, Interactive). Investing in the Platinum or Gold badges will likely get you anywhere you want, but it’s not worth the investment when you consider that Austin itself is there to make up for any missed bits of the festival proper.
Shenanigans to you all. Allow it.
Joe P.













